Google has done some major updates in December 2023. Reddit has enhanced its carousel ads, Google launched Schema Data for vacation rentals, and there are new requirements for video indexing. Google Analytics has also announced data retention changes. Youtube has given creators the ability to offer free memberships. It’s a wrap for 2023, and let’s see what 2024 brings. Stay tuned for more updates! 🚀
📈 Reddit’s Carousel Ads
In December, Reddit refreshed its carousel ads, now categorized under conversion placement. This new look has shown a 44% higher CTR than the previous look.
| Features | Details |
|---|---|
| Image/GIF Capacity | Up to 6 per ad |
| Conversion Placement | Increased CTR |
🏠 Schema Data for Vacation Rental Properties
Google rolled out Schema Data for Vacation Rental Properties on December 4th. This allows websites with this type of schema data to access a Vacation Rental report in Google Search Console.
| Features | Details |
|---|---|
| Schema Type | Vacation Rental |
| Rich Result Testing | Available |
| Google Search Console Report | Accessible with proper schema data |
📹 Video Indexing and Rich Results
Google implemented stricter requirements for Video Rich Results on December 4th. If a video page doesn’t meet the necessary criteria, it won’t be shown in Rich Results.
| Features | Details |
|---|---|
| Video Indexing | Stricter Requirements |
| Rich Results | Conditional on meeting criteria |
📱 Shutdown of Mobile Usability Tools
On December 4th, Google announced the shutdown of the Mobile Usability Report, Mobile Friendly Testing Tool, and Mobile Friendly Testing API. This move follows an April 2023 announcement to discontinue these tools.
| Tools | Shutdown Date |
|---|---|
| Mobile Usability Report | 4th December |
| Mobile Friendly Testing Tool | 4th December |
| Mobile Friendly Testing API | 4th December |
🤖 Twitter’s AI Chatbot Grok
Twitter introduced an AI chatbot named Grok, available as part of the XTwitter Premium Plus subscription.
| Features | Details |
|---|---|
| Chatbot | Grok |
| Subscription | Premium Plus |
| Access | Paid model |
To be continued…
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