Mailchimp’s automation is overhyped and overpriced. The new customer Journey Builder is not as great as they claim. There are better options out there like MailerLite, ActiveCampaign, and Omnisend that offer more flexibility and features at a fraction of the cost. It’s time to ditch Mailchimp for something better.💌
Reasons to Ditch Mailchimp Automation
If you’re using MailChimp or considering it for automation, you might want to think again. The popular platform promotes its customer Journey automation Builder, but it falls short in several key areas. Here are three reasons why you should consider other email marketing services that offer more flexibility and better pricing.
Limitations of Mailchimp’s New Customer Journey Builder
Mailchimp’s new customer Journey Builder offers more flexibility, but there’s a major drawback – automations are no longer available on the free plan. Upgrading to the Essentials plan brings its own set of limitations, such as a maximum of four steps within any automation and only three starting points. Adding branching logic and more triggers requires an upgrade to the standard plan, which can be pricey.
Incomplete Set of Triggers
Mailchimp lacks a complete set of triggers to kick off an automated journey. For example, you cannot trigger an automation based on whether someone replies to an email or visits a specific page on your website. If you have an online store, you might find the e-commerce automations limited, especially on platforms like WooCommerce or BigCommerce.
Better Options for Marketing Automation
If you’re looking for a free service, MailerLite and BravO offer automation on their free plans with generous sending limits. For more powerful and flexible automations, consider ActiveCampaign or GetResponse. ActiveCampaign is great for sales automations and includes a built-in CRM. If you have an online store, Omnisend and Klaviyo offer a wider range of automation options, including browse abandonment emails.
Conclusion
When it comes to marketing automation, Mailchimp might fall short in terms of flexibility, pricing, and available features. Considering other options such as MailerLite, BravO, ActiveCampaign, GetResponse, Omnisend, or Klaviyo could provide a better fit for your automation needs.
Key Takeaways:
- Mailchimp’s new customer Journey Builder has limitations, especially on the free plan.
- Other email marketing services offer better pricing and more flexibility for automation.
- Consider MailerLite, BravO, ActiveCampaign, GetResponse, Omnisend, or Klaviyo for your automation needs.
FAQ:
- Q: Does Mailchimp’s free plan include automations?
- A: No, automations are no longer available on the free plan.
- Q: Are there any free alternatives to Mailchimp?
- A: Yes, MailerLite and BravO offer automation on their free plans.
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