Which is the Better Choice: Salesforce Business Analyst or Salesforce Consultant?

Salesforce Business Analyst is like the waiter in a restaurant, understanding customer needs and communicating them to the team. Salesforce Consultant is like the manager, recommending the right tool and managing the implementation process. Business analysts need strong analytical skills, while consultants require business acumen. Both roles are in demand, but it’s wise to start as a business analyst before becoming a consultant. Consultants generally earn higher salaries due to their broader skill set and strategic responsibilities. Hope this analogy helps you understand the difference! 😊

Salesforce business analysts and Salesforce Consultants are both crucial roles in the world of business technology. In this video, we will explore the key differences between these roles and help you determine which one might be the right fit for you.

🍴 The Restaurant Analogy: Understanding the Roles

In the world of business technology, big companies are like customers looking for solutions. They need someone who understands their needs and can recommend the right tool. Here’s how the roles of Salesforce business analysts and Consultants can be compared to the roles of a manager, waiter, and chef in a restaurant.

Salesforce Consultant: The Manager of the Restaurant

Understand customer needsRecommend the right solution
Coordinate with the teamEnsure timely delivery

Salesforce Business Analyst: The Waiter in the Restaurant

Listen to customer needsCommunicate requirements to the team
Identify areas of improvementRecommend customized solutions

πŸ“ˆ The Role of a Salesforce Business Analyst

The Salesforce business analyst plays a critical role as a bridge between the business world and the technical side of Salesforce. They analyze business processes, identify areas of improvement, and figure out how Salesforce can be customized to fit specific business needs.

πŸ› οΈ The Role of a Salesforce Consultant

Salesforce Consultants are strategic advisers who not only understand Salesforce but also have deep business acumen. They help businesses define their goals, choose the right Salesforce solution, and manage the entire implementation process.

Types of Salesforce Consultants

  1. Functional Consultant
  2. Technical Consultant

πŸ’‘ How Both Roles Work Together

A simple case to understand how both Salesforce business analysts and Consultants help businesses is through managing customer complaints. The business analyst would interview different departments of the company to understand their pain points and document the current process. The consultant would then suggest the best Salesforce products and oversee the entire implementation to ensure it meets the company’s goals.

πŸŽ“ Education and Qualifications

While a college degree in business or IT is a plus, what really matters for both roles is experience and having the right skills in your toolbox. Sharp analytical skills, effective communication, and problem-solving abilities are crucial for both Salesforce business analysts and Consultants.

πŸ” Certifications and Opportunities

For business analysts, the "Salesforce Certified Business Analyst" certification is a good starting point. For Consultants, specializing in areas like Sales Cloud or Service Cloud can lead to specific certifications. Both roles are in demand, with higher salaries for Consultants due to their broader skill set and strategic responsibilities.


Salesforce business analysts and Consultants play essential roles in helping businesses get the most out of their Salesforce investments. As you consider your career path in Salesforce, it’s important to weigh the different skills and qualifications required for each role to find the best fit for you. If you found this video helpful, feel free to subscribe to our channel for more insights on Salesforce careers.

About the Author

Salesforce Hulk
119K subscribers

About the Channel:

~ Salesforce Hulk is a YouTube Channel which produces video content every week to help people start their career in Salesforce and also learn from the knowledge & experience of our team.~ The lead host of this channel is Shrey Sharma and he is the person behind the idea of video content because in this information-driven world people like to watch rather than read or listen. So he decided to create a channel where he can help people visualize the concepts of Salesforce & entertain them a little bit while teaching them so that learning & working in Salesforce can be fun.~He is a Salesforce Evangelist from an early age of just 19 and his main aim of starting this channel is to evangelize people to Salesforce. He has helped 2000+ students/professionals personally to get certified & kick-start their career in Salesforce and still counting.~So to climb the Salesforce ladder with Salesforce Hulk, subscribe to Salesforce Hulk on YouTube.
Share the Post: